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What is SEO? (Search Engine Optimization)

Search Engine Optimization (SEO) is the practice of creating and optimizing relevant and authoritative content in a way that helps visitors (and search engine crawlers) find the answers to their key questions.. The goal of doing SEO on a given web page is to improve the quality of its content, so search engines will choose to include your content in search results. This will increase the amount of traffic your web content receives from search engines every day.

What Does Optimization Mean?

Web material is for people, as we all know.. If you provide great content to your customers and they are happy, you will do well. Plus, there are additional things you can do to optimize your content for search engines.. Each search engine provider prioritizes different features of websites and web content, but by using the best SEO tips, which include following best practices for writing for the web, identifying and using keyword phrases strategically , and setting up your website’s technical implementation following Established Guidelines—You can improve your search engine optimization regardless of the search engine provider..

If you’re writing new content, you can optimize as you write. Consider SEO marketing best practices. You can plan, track, and optimize existing content that isn’t currently ranked as high as you like.

How Does SEO Work?

Search engine crawlers (also called bots) sift through all the content found on the Internet. They do this by following internal links within websites and links to various websites.. The bots look at the content on each of your pages (including the URL, title tags, links, and more) to understand what each page is about. The search engine provider takes all this information to form an index.

What Factors into SEO Rankings?

There are many things that affect search engine ranking, but content is the king. High quality, authoritative content will please your visitors and attract links from other websites. Second to content are incoming links.Web content, as we all know, is for people. The more Google and other search engines will trust and respect your content and website, the more websites link to it.


Here are some additional important SEO elements apart from content and backlinks:

  • number of incoming links
  • quality of incoming links
  • keyword phrase usage
  • page loading speed
  • user experience
  • HTML and schema markup
  • domain authority
  • social media signals
  • mobile optimization
  • key usage metrics

All of these factors, along with the understanding of search engines about your content, are used to convert an index into ranking for the various searches (also known as queries) performed within the search engine.

Who Can Affect SEO?

If you follow technical best practices and content best practices, it will be easier for search engines to crawl, index and understand your information. Search engine optimization can be affected by a wide range of people, including:

  • Content creators
  • Writers
  • Photographers
  • Videographers
  • Technical staff
  • Front end
  • Back end
  • Infrastructure

It is important for every team member to learn and care more about search engine optimization as they perform their specific tasks related to building and maintaining your website.

How To Get Search Engine Traffic

You can work to increase your search engine traffic by creating and optimizing authoritative, content-rich content on topics that you are knowledgeable about and for which you want to rank well. Read our tips for writing on the web along with our top tips for search engine optimization to learn more. Google’s SEO Start Guide is another resource you may use.

Keyword Phrase Competition

Search engine rankings are highly competitive. It’s easy to rank for a more precise search phrase, such as “copper mines in Upper Michigan” or “mechanical engineering professor using nanotechnology.” Unlike some of the more common, such as “copper mines” or “mechanical engineering”. However, more specific phrases are searched less frequently. They represent an easier entry into search engine rankings, but with less potential for traffic growth.

Identifying Keyword Opportunities

Search engine traffic is not guaranteed by producing great content alone.. Ask yourself: would someone really find this material? There are many key phrase research and volume estimation tools from companies like Moz, SEMrush, Ahrefs, etc.

Additional SEO Resources

Are you passionate about getting better at Search Engine Optimization? Learn more about search engine optimization by using the supplementary resources listed below.